Fifteen years across sales, digital strategy and performance marketing, at agencies and some of Canada's largest media companies. I bridge the gap between the sales process and the marketing strategy, helping clients understand the solution and helping close the business.
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Many of the businesses I worked with had relied on traditional advertising for decades. Helping them adopt digital taught me how to make complex technology approachable.
Comfortable in a high-level conversation with a business owner, and equally comfortable in the technical detail of a platform.
Education: UBC, Bachelor of Business Management (Marketing), 2008 to 2012. RAB Leadership Masterclass Certification, April 2024. Sandler Sales Training, 2013 to 2015.